Tahoe Heartbeat

Tahoe Heartbeat - Positive Hats for Active Wearers

Tahoe Heartbeat celebrates meaningful self-expression through premium, purpose-driven headwear. With the guiding question, “What Makes Your Heart Beat?”, the brand offers a wide range of custom, blank, retail, and wholesale hats that spotlight passions, sports, and destinations, all crafted with exceptional attention to quality and design.

The brand’s origins trace back nearly a decade, when founder Parker Alexander created a single logo on a hat that sparked overwhelming interest across social media. Even before production began, demand soared, leading to a waitlist for the original Tahoe Heartbeat design. That initial run of 200 hand-drawn hats laid the foundation for a brand that now features hundreds of distinct designs across themed collections ranging from California to Golf.

Tahoe Heartbeat also empowers customers to co create, by offering fully custom options of 100 hats or more. It also champions social impact, offering discounted rates to nonprofit organizations and donating a portion of every sale to charitable causes. Beneficiaries have included Keep Tahoe Blue, Tahoe Forest Cancer Center, and other organizations dedicated to community and environmental wellbeing.

Tahoe Heartbeat

Tahoe Heartbeat

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Tahoe Heartbeat
South Lake Tahoe, CA US